Pottstown Marketing Students Earn State Awards

MarketingMembers of Pottstown High School's DECA club had a successful showing at the Annual State Career Development Conference, which included students from across the state. Competing in a number of categories the 16 member team under the guidance of their advisors, PHS teachers Victoria McShea and Kevin Pascal, earned a number of awards including two students who qualified to advance to the International Career Development Conference later this year where they will test their skills with students from around the world. Senior Jayniana Williams, placed first in Hotel and Lodging Management and also received a medallion for having the highest role-play score in the category. Mackenzie Moser earned a medallion for the highest role play in the Business Service Marketing category and was also recognized for contributing to the Gold Level certification of the Trojan Shop, a school-based enterprise at Pottstown High School. Freshman Cheniya Boyer, gave notice she will be heard from in the years to come as she was awarded a medallion for the highest test score in the state in the Principles of Finance category.

Competitors take a written test and participate in role play challenges, where students are given scenarios that they have to respond to in a professional manner. Questions from the judges and performance indicators are key aspects of the role plays. The content test includes one hundred questions that test the competitor's knowledge in their competitive categories.

Ms. McShea said,I am proud of our students who continuously show their dedication to self-improvement and leadership. This year’s state competition was the first in-person conference in two years. Nevertheless,we showed that obstacles can be overcome. We were awarded the 2021-2022 DECA Membership Campaign Award and theTier 1 DECA Chapter for our Plan of Action which encompasses the four tiers of a DECA chapter including community-oriented, professionally responsible, academically prepared, and experienced leaders. Our community's future is bright in the hands of PHS students.

Competitors included:

Jayniana Williams Hotel and Lodging Management
Mackenzie Moser Business Service Marketing
Alianna Samuel Integrated Marketing Campaign- Product
Jamie Freese Integrated Marketing Campaign - Product
Michelle Castillo Business Growth Plan
Daishawnia Dean Business Growth Plan
Gerle Jimenez-Gomez Business Growth Plan
Melody Jackson Innovation Plan
Josiah Wilson Innovation Plan
Peyton Benfield Marketing Management Team Decision Making
Makenna Franey Marketing Management Team Decision Making
Cheynia Boyer Principles of Finance
Elizabeth Adedeji Principles of Marketing
Adam Alaoui Job Interview
Daniela Castillo Principles of Finance
Dasia Thornton-Bey Principles of Hospitality and Tourism


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